In February 2023, Project North initiated its first give in New Brunswick, diversifying its focus from Canada’s Arctic to all of Canada. The Mawiw communities, Neqotkuk, Elsipogtog, and Esgenoopetitj, were the beneficiaries of this generous give, receiving a substantial gift of hockey equipment.

Chief & Council of Esgenoopetitj, Tara Levi Executive director.

President of Project North, Jeff Turner, was conducting business in New Brunswick and had the opportunity to visit indigenous communities there. He noticed their strong interest in hockey and decided to extend Project North’s mission to these communities. Until recently, most of Project North’s initiatives were focused in the Canadian Arctic.

The gift from Project North included 46 pairs of skates, 44 pairs of pants, 40 pairs of gloves, 24 shoulder pads, and 75 helmets, which were distributed among the communities. This significant donation comprised 39 complete sets of gear and 13 bags that were distributed to each community. Each set included a helmet, shoulder pads, jerseys, socks, gloves, pants, and skates.

Tobique youth centre staff.

Project North’s mission is centred around improving and enhancing the lives of children in Canada’s North. By extending our reach to New Brunswick, this initiative undoubtedly fulfills this commitment. The generous donation of gear will enable those youths who previously couldn’t afford hockey equipment the opportunity to participate in the sport and further develop their skills.

Such participation boosts physical fitness and encourages teamwork, resilience, and sportsmanship—qualities that will assist them on and off the rink. This becomes especially pertinent in the context of Mi’kmaki, where hockey is much more than a sport—it’s a community-building activity and a source of local pride. Providing these youths with access to hockey has the potential to foster confidence and joy while contributing to healthier lifestyles. This initiative, we believe, reaffirms our dedication to youth empowerment, social engagement, and health enhancement through the universally loved game of hockey.


The hockey gear was delivered to three key locations in the Mawiw communities: Neqotkuk, Elsipogtog, and Esgenoopetitj. We are honoured to share the impact of Project North’s work through these images, showcasing the communities impacted, group photos, the equipment, and the joyful faces of the beneficiaries.




As we continue to improve lives through the power of sport, we are immensely grateful for the support of all our partners and contributors. Thank you for helping us make a difference.

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