There were cheers, smiles and looks of amazement when @johndoig and a team of Scotiabankers brought new hockey equipment, the Stanley Cup and NHL greats – Marty McSorley and John LeClair – to Northen Canada this past weekend.
“This special tour with NHL Alumni and the Stanley Cup allowed us to combine our love of hockey with our commitment to giving back to the community,” said John. “This is something that all Scotiabankers can be proud of.”
In Kuujjuaq, Nunavik, 25 children were surprised with full sets of new hockey equipment, provided to them through Scotiabank’s relationship with Project North, a not-for-profit organization dedicated to enhancing and improving the lives of children in Canada’s North. The local elementary school closed for two hours to give all of the children the opportunity to see the Cup and NHL legends.
The children of Iqaluit, Nunavut received an equally impressive treat – hockey clinics led by Marty McSorley and John LeClair. The NHL legends also acted as coaches at a local charity hockey tournament, where Scotiabank made a $5,000 to three local charities.
Rogers Television documented the northern adventure, which will be aired during a future Hockey Night in Canada game.
Check-out some of the initial coverage Scotiabank’s trip to the Artic has already received:
“For many people, it was their first time seeing the Cup up close,” said John Doig. “The reactions were priceless and the joy that the overall experience brought to the community is not something I will ever forget.”
Interested in learning more about the trip? Visit Twitter to view the tweets sent out by @Scotiahockey and @Scotiabanknews.
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